© 2013 Loebl Schlossmann and Hackl

Loebl Schlossman and DeMuth's second commission for a commercial building brought the firm considerable attention.  This building was located at 430 North Michigan Avenue and came to be known as the Music Corporation of America Building.  Only a 25-foot wide space was available for this structure, and in effect, the Chicago Tribune said that it might become the world's thinnest office building after looking at its plans.

The building became known as the "Sliver Skyscraper" and in John Stamper's book, Chicago's North Michigan Avenue, the author noted that at 14 stories, it wasn't a true skyscraper but "its slender proportions and stepped-back top gave it the character of a bulding taller than it really was....Its great strengths as an integral element of North Michigan Avenue was its continuation of the lower shop levels with offices above, its emphasis on verticality, and its relative lack of ornamentation."

Also in 1929, Jerry was approched by William Collins, owner of Henrici's restaurant, to design a new restaurant on Wabash Avenue.  Not having any experience in restaurant design, Jerry went to work at the restaurant for 8 months in order to learn the business so that he would have a better understanding of the challenge he was presented with. 

Henrici's was soon acquired by the Chicago-based John R. Thompson Company, operators of one of the coutnry's largest restaurant chains.  William Collins became chairman of Thompson's board and hired Loebl Schlossman and DeMuth to handle Thompson's architectural needs.  It was the relationship with this company that in large part helped the firm survive through the Great Depression.